Ford is working on its Eco-Boost technology which can provide 20-30% better fuel economy compared to current engines. It doesn't cost as much as hybrids and diesel engines but it enhances economy, reduces emissions and doesn't sacrifice performance.
The first car to incorporate this EcoBoost technology will be the 2009 Lincoln MKS which will then be followed by the Ford Flex. By 2013, Ford plans to have over 500,000 vehicles with the EcoBoost engines.
EcoBoost gets better fuel economy by turbo-charging it's engines and by using direct fuel injection. With direct fuel injection, precise amounts of fuels are injected into the combustion chamber rather than going upstream in to the induction port that happens in conventional engines. Since direct injection results in a cooler, denser charge, there is more power yet less fuel is consumed.
Turbocharging uses waste energy from the exhaust to spin the turbine wheel. The combined systems result in smaller engines with more power. For instance, a 3.5 litre V6 will have the same power as a conventional V8 with 340 horsepower.
When EcoBoost is applied to a 4.6 litre V8, it delivers more torque but reduces CO2 emissions by 15% while improving fuel economy by 2 mpg. When EcoBoost is applied to a 2.3 litre four-cylinder engine, it will get 20% better fuel economy and the same levels of power as a V6.
Source: Article by Jim Robinson titled "Ford looks at new technologies as it drives to greener futur"